It should be cutting cost per lead, speeding up the call, and quietly closing more roof replacements and storm jobs — not handing them to the next contractor in the search results.
A 19-second mobile load. A buried phone number. A six-field quote form on a separate page. I find every leak and name it — the same roofing PPC and SEO holes I've scored across 400+ roofing landing pages, ranked by revenue impact and dollar-anchored against your ad spend.
Each leak scored 0–10 on live evidence: homepage, lead form, and three supporting pages.
"Family-owned since 1998" tells them nothing. They want to know: storm hit, roof leaking, who answers the phone today. A headline that mirrors the actual search is the single biggest lift on the page — and the one nobody touches.
Unbounce Conversion BenchmarkThe homeowner taps your Google Ad, counts to three, and calls the next roofer in the results. Every second past 3 cuts calls roughly 20%. One weekend of work. Cheapest revenue you'll ever recover.
Google · Portent · MDMPPC 2025A homeowner standing in their driveway with shingles on the lawn won't scroll your footer to find a phone number. Over 60% of inbound roofing calls go unanswered during peak hours — the first roofer to actually answer wins the job 78% of the time. Sticky tap-to-call, thumb-zone, or it's not yours.
WhatConverts · InsideSales lead-response studyEvery field past five drops form completions by double digits. Hiding the form on page two costs the lead before they see it. Three fields in the hero, plus "free inspection scheduled within 24 hours" right next to the button. Speed-to-lead within 5 minutes is the single biggest win in roofing. Most reliable revenue fix I've ever shipped.
Baymard Institute"Family-owned, fully insured" reads as every roofer in their search results. One specific scarcity line — "storm season is here, 4 free inspection slots left this week" — outperforms generic scarcity 3:1. Specific beats vague every single time.
Cialdini · InfluenceYour Google rating is the only reason they pick you over the storm chaser across town. One trust bar above the fold — star rating, review count, manufacturer certifications (GAF Master Elite, Owens Corning Platinum Preferred), local license number. Highest-return fix on the page.
BrightLocal Local Consumer Review SurveyInspection · Quote · Insurance Claim — same size, same color, every choice dilutes the next. Single-CTA pages convert ~13.5%. Three-button pages convert far less. One primary action above the fold. Everything else below.
involve.me 2024Out-of-state crews, full payment up front, then ghosted — that's the story every homeowner has heard. One sentence and a photo in the hero: "your roofer, your neighbor, your single point of contact." Pre-handles the biggest objection in roofing.
Better Business Bureau · r/RoofingNobody believes carousel quotes — they Google your reviews before they call. Real job photos with neighborhoods, third-party review badges, BBB rating, Google rating with review count. Proof verifiable in 5 seconds or it doesn't count.
Nielsen Norman Group 2024"Every roof is unique" reads as "we'll surprise you on the invoice." Homeowners don't mind variable pricing. They mind being kept in the dark. One sample range — "asphalt replacements typically run $9K–$18K depending on size and pitch" — pre-qualifies every lead and kills price anxiety before they touch the form.
HomeAdvisor · FTC 2024
I'm Tony — an independent roofing marketing operator, not an agency. My dad was a contractor; I grew up on job sites before I ever touched a keyboard. 400+ roofing landing pages scored and rebuilt against the same 10-point checklist across Texas and the Sun Belt — roofing PPC, roofing SEO, and roofing landing page work. Same conversion math every market; ticket sizes vary, the speed-to-call window doesn't.
No pitch. No upsell. Your live page on a shared screen, every leak named in plain English, revenue math run against your average ticket and ad spend — and a prioritized fix-list in your hand before I hang up. The audit is the only thing I sell publicly. Contractors who want me to ship the fixes retain me after — but that's a conversation we have once you've seen the work.
Thirty minutes. Your live page on screen. You leave knowing exactly what's leaking, what it's costing you, and what to fix first.
Every conversion leak on your live roofing page — slow hero load, buried phone, six-field quote form, weak headline, hidden trust signals. Named one by one, on your screen, in plain English no agency would dare use.
Dollar-anchored estimates per leak, modeled against your ad spend, average ticket size, close rate, and local cost per click. You see the monthly stake and the annual stake — not vibes, math.
A sequenced fix-list, ranked by conversion impact and effort to ship. Week-one quick wins, 30-day medium lifts, 90-day rebuilds. Yours to keep whether you hire me to ship it or not.
Storm restoration, retail replacement, insurance claims, and commercial roofing. Same urgency, same trust hurdles, same five seconds to win the click. This is all I audit — so the leaks I name on your site are leaks I've already fixed on roofing sites just like yours.
Thirty minutes. Shared screen. Every leak named in plain English, ranked by revenue impact. You leave with the prioritized fix-list — quick wins, medium lifts, full rebuilds — plus the dollar math behind each one. Yours to keep. Hire me to ship it or hand it to your team.
Thirty minutes, shared screen, every finding on the table. You leave with a dated sequencing plan your team can execute against.
