Practical posts on roofing SEO, advertising, web design, and lead generation for storm, residential, and commercial roofers. No theory. No fluff. The same playbook I run on the live audit.
Most roofing SEO companies sell re-skinned reports. Here's what the work actually looks like and what you should stop paying for.
Before quoting any retainer, I run a 10-point SEO checklist. Here's every item, what I'm looking for, and what a failing grade costs you.
I'm not a roofing marketing agency. Here's the structural math on why the independent specialist model saves contractors $4K+ per month.
Evaluating roofing marketing vendors? Here are 7 red flags that predict wasted spend and 4 green flags that predict results — from 400+ audits.
Roofing advertising is a three-layer stack: Google Ads, Local Services Ads, and the landing page underneath. Here's the CPL math.
Roofing SEO agency or independent specialist? Here's the full cost, speed, and quality side-by-side based on 10+ years of roofing campaigns.
SEO for your roofing company doesn't always need a retainer. Here are 10 DIY plays you can run this week — GBP, citations, schema, and content.
What does a roofing lead cost in 2026? CPL breakdown across Google Ads, LSA, shared vendors, and exclusive leads — with close rate math.
Roofing PPC agency vs. independent specialist: why agency overhead eats 25–40% of your ad budget before Google sees a dollar.
Roofing web design that converts isn't about aesthetics. The 10 patterns every roofing site needs — plus what to look for in any vendor.
Thirty minutes, shared screen, every leak in plain English, ranked by revenue impact. Fix-list yours to keep.
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